The video below gives a good overview of the Don't Lie for the Other Guy straw-purchase deterrent program.
Today in San Diego, the firearms industry, U.S. Attorney for the Southern District of California and the Bureau of Alcohol, Tobacco, Firearms and Explosives will join forces to launch Don't Lie for the Other Guy. The goal of the program is twofold: to warn residents and visitors about the severe penalties associated with illegally purchasing a firearm, and to educate federally licensed firearms retailers on how to better detect and deter potential straw purchasers.
Straw purchasers are individuals able to pass the criminal background check required by federal law before the retail purchase of any firearm. However, these people are not the actual buyers of the firearm; instead, they use their good name to commit the crime of providing a gun to a person prohibited by law from possessing a one. The program's key message is: Buy a gun for someone who can't and buy yourself 10 years in jail.
Over the past year, the Don't Lie program has been rolled out in Texas cities along Rio Grande, plus Houston, San Antonio and Tucson. The program was jointly developed by ATF and the National Shooting Sports Foundation.