If the University of Missouri's stuff is as good as Time says it is, then more meat-eaters will be swayed to stop eating chicken, which will help curb greenhouse gasses, reduce waistlines, and save billions of birds. The author of the article foresees a bright future.
After he plugged PETA's $1 million prize offer for anyone who can bring in vitro chicken meat to market by 2012, he mused, "Maybe one day you'll order a chicken fajita at Chili's that is made with soy.* You almost certainly won't notice the difference, but the planet will."
According to Time magazine, scientists at the University of Missouri have created a soy-based chicken that tastes and feels, well, just like chicken. That should give meat-eaters and vegetarians something to salivate over. The owner of Turtle Island Foods, the maker of Tofurky, is reportedly thinking about purchasing the product, which is not commercially available yet. (In the meantime, Gardein, Boca, and Morningstar Farms make some pretty tasty faux chicken!)
What do you think? Will this soy in chicken's clothing change the way you eat?
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Posted by Heather Moore
*Rumor has it that Chipotle Mexican Grill is already a step ahead and is set to launch its vegan "Garden Blend" faux-chicken burrito nationwide any minute.