Ramadan, the Muslim holy month, is marked by the faithful by abstaining from eating and drinking from sunrise to sunset. Many Muslims have lavish meals after the sun goes down. Some grocery stores mark the holiday with signs wishing Muslims a happy Ramadan, but a Tesco grocery store in London, England, made a misstep by offering smokey bacon-flavored Pringles.
Devout Muslims do not eat pork. Raza Hassan, 25, spotted the promotion and posted a photo of the display online. “They had other flavors as well, it just seemed someone had stacked them in to the Ramadan promotional one by mistake!” he told BuzzFeed News. “It didn’t offend me at all — but the irony of it was hilarious.”
Tesco quickly admitted the gaffe. A representative for Tesco told BuzzFeed News: “We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramadan. We recognize these Pringles weren’t in the most suitable place and our store colleagues have now moved them.”
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Despite the error in judgment, smokey bacon Pringles would be permitted for Muslims. According to an ingredient list supplied by Tesco, the ingredients are vegan and the bacon seasoning is a mixture of yeast powder and flavor enhancers, which is comprised of monosodium glutamate, disodium guanylate and disodium inosinate.