For the second year in a row, followers of Scientology carved out a time slot during the Super Bowl to promote their religion.
“Imagine science. And religion. Connecting,” the ad begins. “Imagine technology and spirituality combining.”
The dramatic voiceover also promised a higher state of existence through Scientology, while stock photo images of sunny weather and relaxed people flashed by.
The commercial, which many described as “creepy,” cost an estimated $8 million. There is little doubt that the Church of Scientology can cover the cost, unlike other religions.
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As was the case last year, the ad was limited to a few regional markets like New York and Washington, D.C.
The commercial itself has been aired on Scientology’s Youtube channel since Jan. 8.