The American Family Association, a Christian advocacy group, is outraged over a Hilton Hotel ad that shows two men in bed together.
The AFA's website says the ad appeared in the June issue of Travel and Leisure magazine, and made a statement:
Hilton chose to make a cultural and social statement by purposely marketing the promotion of homosexuality to a large segment of the population who finds the idea of two men sleeping together unnatural and offensive.
So far, Hilton is defending its decision to promote homosexuality in the magazine and will likely take it further with other forms of mainstream media.
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"We’re proud to depict and reflect our guest diversity in our advertising," Kasey O’Leary, senior director of Hilton HHonors & Loyalty Marketing, said in May, noted Queerty.
The news site reported that Hilton has been marketing to LGBT people for over ten years, and noted a 2007 campaign featuring "his and his" towels, and a 2014-15 campaign featuring two men and the tag line: "Be the couple whose honeymoon never ends."
Hilton reportedly posted a message on Facebook after the U.S. Supreme Court legalized same-sex marriage in 2015: "To paraphrase a wise woman, if you love it, then you should put a ring on it. Today’s court ruling in the U.S. paves the way for this to happen. Now, let’s talk honeymoons."
On the AFA website, the Christian organization called on readers to sign a petition asking the hotel corporation to "market responsibly by advertising in a more family friendly manner when marketing through mainstream media."
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Hilton's website has an "LGBT Travel" page that addresses the issue directly:
Stay with us as you experience the rich history, culture and nightlife of top gay destinations around the world. Whether you’re traveling solo, with friends or escaping as a couple or with family, we are proud to offer the gay community special deals and rewards that give you new ways to Go Out. Join us for pride celebrations, other LGBT events or as you make your own memorable moments.