Fox News host Bill O'Reilly announced victory in the so-called "War on Christmas" during his show on Dec. 13 (video below).
O'Reilly began the segment by reminding his viewers that 10 years ago his show started focusing on companies that refused to say "Merry Christmas" in their marketing of the holiday.
O'Reilly then took his self-declared victory lap:
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Well, that culture war issue ignited, and we won. Most companies stopped the nonsense and Merry Christmas became a common greeting once again. For me, it was interesting to go through that because some on the left actually denied there was any controversy at all, that I fabricated it. More lies from a crew that is incapable of telling the truth.
O'Reilly cited his proof, a "Naughty or Nice" list released by the Christian-based American Family Association, which rates companies by how much they commercialize Christmas -- the more the better.
O'Reilly named the companies that got five stars from the AFA, and added: "I remember that one time Lowe's was a problem, but obviously that has turned around."
The host also named other companies that received good ratings from the AFA, and the "naughty" chains that do not use Christmas as a tool in their advertising.
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O'Reilly played a clip in which President-elect Donald Trump said people were going to say "Merry Christmas":
We're going to start saying Merry Christmas again. How about all those department stores? They have the bells and they have the red walls and they have the snow, but they don't have Merry Christmas. I think they're going to start putting up Merry Christmas.
Evangelist Franklin Graham posted a meme of Trump saying, "We're going to start saying Merry Christmas again!" on Facebook on Dec. 11, and praised Trump in a caption: "I'm thankful we have a President-elect who will defend Christmas!"
O'Reilly concluded: "Since the war has basically been won, this is a clean up operation -- but the information is valid. Many Americans celebrate Christmas because they believe that Jesus is the savior and his birth should be honored."
The word "Christmas" never appears in the Bible, nor are Christians told in the Bible to celebrate Christ's birthday.
O'Reilly then told his viewers not to "diminish Christmas or insult those who believe in it."
It's not clear who is insulting whom regarding Christmas, but O'Reilly added:
Don't like Christmas, ignore it. So companies and stores that embrace Christmas obviously will attract folks who feel the same way. As for Talking Points, we're just happy that most Americans see Christmas as a positive experience. And we're happy we could contribute. And that's the memo.