The 30-second spot features a marijuana consumer who - along with millions of others in in the state - wants to pay taxes to help bridge California’s massive budget gap. Nadene Herndon, 58, declares that “instead of being treated like criminals for using a substance safer than alcohol, [marijuana consumers] want to pay our fair share.”
The ad will be running on cable and network TV all over California beginning today:
There’s a litany of reasons to end marijuana prohibition, but the financial benefits have recently amplified calls for reform in California. In February, State Assemblyman Tom Ammiano (D-San Francisco) introduced a bill that would make marijuana legal for adults over 21, and tax and regulate it comparably to alcohol. The annual state tax revenue from legal marijuana sales is estimated at about $1.3 billion - enough to pay the salaries of 20,000 California schoolteachers.