White House Press Secretary Sean Spicer attacked Nordstrom on Feb. 8 because the department store chain chose to drop Ivanka Trump's merchandise (video below).
President Donald Trump tweeted earlier in the day: "My daughter Ivanka has been treated so unfairly by [Nordstrom]. She is a great person -- always pushing me to do the right thing! Terrible!"
A reporter asked Spicer about the president's tweet, notes ABC News, which prompted Spicer to assert that Nordstrom had attacked Ivanka:
I think this was less about his family business than an attack on his daughter. He ran for president. He won. He's leading this country. I think for people to take out their concern about his actions, or his executive orders, on members of his family. He has every right to stand up for his family and applaud their business activities, their success.
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So, look, when it comes to his family, I think he's been very clear how proud he is of what they do and what they've accomplished. For someone to take out their concern with his policies on a family member of his is just not acceptable. The president has every right as a father to stand up for them.
Nordstrom issued a statement the same afternoon, notes ABC News:
Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now.
We've had a great relationship with the Ivanka Trump team. We’ve had open conversations with them over the past year to share what we've seen and Ivanka was personally informed of our decision in early January.
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NBC News reporter Hallie Jackson reminded Spicer that Ivanka is not running her company right now. Spicer insisted that he knew it was a political attack:
I think there’s clearly a targeting of her brand, and her name is still out there. She's not directly running the company, there's still her name it. There are clearly efforts to undermine that name based on her father’s position, based on particular policies that he has taken.
This is a direct attack on his policies and her name. There's clearly an attempt for him to stand up for her because she is being maligned because they have a problem with his policies.
Seattle Times reporter Mike Rosenberg tweeted: "Nordstrom stock closed up more than 4% for the day after Trump's tweet. It was their 6th best day on the market in 12 months."