Republican nominee Donald Trump was right to promote Steve Bannon and Kellyanne Conway to positions of leadership in his campaign.
In recent weeks, Trump’s numbers have been declining rapidly. A recent poll conducted by NBC News shows Democratic nominee Hillary Clinton leading the GOP nominee by 9 percentage points nationally.
Clinton also has taken significant leads in several “battleground states,” according to The Wall Street Journal, the first news outlet to release information about the most recent Trump campaign changes.
Clinton leads Trump by more than 5 points in Colorado, North Carolina, Florida and Virginia. Trump knows he needs the support of these states to win the November election.
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When announcing changes in his campaign on Aug. 17, Trump said he will do “whatever it takes to win this election.”
Bannon and Conway could represent Trump’s ticket to success.
Bannon will serve as campaign chief executive. The former Goldman Sachs banker is the executive chairman of conservative news source Breitbart News.
Conway has served as an adviser and pollster for Trump’s campaign. In this most recent promotion she takes on the role of campaign manager.
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Paul Manafort will retain his position as chief strategist and campaign chairman, reports The New York Times. Many view the changes in the campaign’s leadership as a direct hit to Manafort.
Whether intentional or not, taking power and attention away from Manafort is a smart move for Trump at this time. According to CNN, a great deal of tension exists between Manafort and Trump. Additionally, Manafort is the target of Ukrainian investigations looking into the illegal laundering and use of millions of dollars.
Bannon and Conway present other advantages to the Trump campaign. Conway, for example, will add a much-needed female presence to the campaign’s leadership as it takes on Clinton, one of the world’s most powerful women.
CNN states that Bannon, “known for his brass-knuckled demeanor and his website's sharp tone,” will be an extremely beneficial advisor for Trump as he prepares for upcoming debates.
The New York Times reports that Bannon and Conway both are friendly with Robert and Rebekah Mercer. The father-daughter duo is currently providing financial support to an anti-Clinton super PAC.
The changes will likely prove advantageous for Trump. They will allow the GOP candidate and his campaign to move into the remaining months of this election season more aggressively, according to The New York Times.
In his official statement about the shift, Trump said, “I have known Steve and Kellyanne both for many years. They are extremely capable, highly qualified people who love to win and know how to win.”
He added, “I believe we're adding some of the best talents in politics, with the experience and expertise needed to defeat Hillary Clinton in November and continue to share my message and vision to Make America Great Again.”
Trump’s intentions are clear, and Bannon and Conway may be able to help the candidate achieve his goals.