Tea party Republicans saw an amplified Ted Cruz on Sunday in Myrtle Beach, South Carolina.
Speaking at the South Carolina Tea Party Coalition Convention, the Texas senator attacked the Republican establishment to lighten up and take a joke.
“Would it kill Republicans to crack a joke?” Cruz said. “I actually think for some Republicans it might. You know, lighten up a little … So many Republicans run a Soviet-style campaign.”
Even with the jokes, Cruz maintained a message, in with the new and out with the old.
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“If we nominate another candidate in the mold of a Bob Dole, John McCain or Mitt Romney ... the same people who stayed home in 2008 and 2012 will stay home in 2016 and the Democrat will win again,” Cruz explained to the mostly middle-aged and retired crowd.
He continued saying that his party needs a transformational change that shouldn't be slowed down by the same old politics.
“Every one of those Washington graybeards who goes on TV and talks about how the way to win is to run to the mushy middle … have you noticed these consultants keep losing over and over and over again?” he said. “Who in their right mind would listen to someone who keeps getting whupped and giving us advice on how not to get whupped?”
While he has yet to declare a presidential bid, Cruz's comments spark new flavor into the Republican party.
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“Enough is enough with the career politicians in both parties,” he said.
Cruz wasn't the only presidential hopeful to speak at the fourth annual event. Ben Carson and Donald Trump were also invited. Mitt Romney spoke at the Republican National Committee winter meeting in San Diego on Friday, saying that he was “giving some serious consideration to the future.”