Politics

Ivanka Trump's Clothing Line Sees Huge Surge In Sales

| by Sarah Zimmerman

Despite controversy, first daughter Ivanka Trump's fashion empire is seeing record sales.

"Since the beginning of February, they were some of the best performing weeks in the history of the brand," Abigail Klem, president of the Ivanka Trump fashion brand, told Refinery29. "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever."

On Feb. 2, Nordstrom announced it would no longer be carrying Trump's products, citing poor sales, according to Business Insider. 

"Each year we cut about 10 percent [of brands carried] and refresh our assortment with about the same amount," said a Nordstrom representative. "In this case, based on the brand's performance we've decided not to buy it for this season."

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Throughout the month of February, other companies followed suit in cutting their ties with the first daughter's brand. On Feb. 3, luxury fashion department store Neiman Marcus abruptly stopped offering Trump's jewelry line on its website. TJ Maxx and Marshalls employees were instructed to throw away signs for her products.

Trump has been facing backlash from potential buyers, too. A protest movement called #GrabYourWallet is encouraging protesters to boycott all businesses that have any ties to the Trump family. The movement keeps a growing spreadsheet of all companies with links to the Trump brand and encourages consumers to boycott those stores. According to its website, the movement hopes the poor sales will encourage companies to cut associations with the Trumps.

Despite their efforts, it appears Ivanka Trump's fashion empire is here to stay. Refinery29 reports that between January and February 2017, the Ivanka Trump Collection saw 346 percent increase in sales. Sales are up 557 percent from 2016. 

Part of the boost could stem from White House counselor Kellyanne Conway's public endorsement of the Trump fashion line on an interview with "Fox & Friends," where she told viewers to go "buy Ivanka's stuff." Her endorsement caused the the Office of Government Ethics to investigate Conway for a breach in ethics, according to The Hill.

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Shortly after her father was elected, Trump left her position at the Trump Organization, and left Klem to fill her role as president of her fashion business.

While the company is enjoying a huge surge in sales, Lyst, a global fashion search engine, reports that this boost in sales may only be temporary. A company spokesman tells Refinery29 that fashion sales are often tied to current events. For example, the site saw an increase in pantsuit sales right before the November 2016 election, as Democratic nominee Hillary Clinton had made the clothing popular among professional women.

"It's fair to say the surge is not long-lasting," the spokesperson said.

Sources: The Hill, Refinery29, Business Insider, #GrabYourWallet / Photo credit: Ivanka Trump/Facebook

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