A campaign ad for Sen. Mitch McConnell, R-Ky., meant to celebrate the Kentucky Wildcats' 2012 NCAA Tournament win but instead confused Louisville’s blue and white with a different team.
When the McConnell campaign replaced it with a corrected video, it created new problems for the Senate Minority Leader.
At the 1:09 mark in the video below, there is a shot of the Duke Blue Devils winning the national championship in 2010.
"We will debate our ideas openly," McConnell says in the ad. "We will vote without fear. And we will govern with the understanding that the future of this country depends on our success ... And if we win the majority in November, I will work every day to change that. This is our time to get it right."
Then, a picture of two Duke players celebrating flashes on the screen. Visible only for a moment in the ad titled “Rebuild,” the detail didn’t escape Kentucky’s Big Blue Nation. It was first noticed by Joe Sonka, an editor for Louisville’s “LEO Weekly.”
"Obviously we were horrified by the error and quickly changed it," said McConnell spokeswoman Allison Moore.
The video was then replaced with an ad that prominently featured popular Kentucky player Julius Randle, opening up the campaign to accusations that it used the player’s image for commercial purposes, which is against NCAA rules.
The University of Kentucky sent a cease-and-desist to McConnell. That’s when McConnell pulled the ad altogether.
"The University of Kentucky consulted with the NCAA earlier today regarding footage of Julius Randle in a Mitch McConnell advertisement," the school said in a statement. "Although the use of the student-athlete's image in the advertisement is not permissible, because it was done without the knowledge or permission of the university or the student-athlete, it is not an NCAA violation. The University of Kentucky has sent a cease and desist letter and will continue to take appropriate measures to ensure improper usage of a student-athlete's name, image or likeness is prevented."