On Jan. 21, the day after President-elect Donald Trump's inauguration, an estimated 200,000 women will take part in the Women's March on Washington. Pink knitted hats are expected to be worn by at least a couple thousand women at the march, and now we know the reason why.
According to New York Magazine, thousands of pink knit hats will be worn during the Women's March to represent The Pussyhat Project.
The Pussyhat Project launched in late November 2016. The project seeks to pair up protesters marching in Washington with pink cat-eared knit hats, which are intended to make a visual statement at the protest. It gives those who want to be a part of the march, but are unable to attend, a unique way to be involved.
"For me, a lot of the magic lies in [saying], 'Hey women of the country, you might not think you're politically active, but you're already community organizing in your knitting groups and women's groups, you just don't call it that," Krista Suh, one of the Pussyhat Project's organizers explained. "The Pussyhat Project calls it that, which is where a lot of the power comes from.
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Krista Suh and Jayna Zweiman founded the project following the presidential election, according to Bustle. The two friends have shared a love of knitting for years and designed the pattern for the knit hats. The intention of the project was to give women across the country a way to participate in the protest.
"Everyone can participate," Zweiman told New York Magazine. "We're hearing from people who are saying, 'I just sprained my ankle and I'm sitting here watching Netflix and it's the best thing ever.'"
Zweiman and Suh believe that between 30,000 to 100,000 hats have been knit so far.
The Pussyhat Project quickly picked up steam on social media, garnering thousands of followers, as well as celebrity endorsements from Patti Smith, Amy Schumer, Krysten Ritter, and more.
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The project is named in reference to Trump's shocking "grab them by the p***y" comments.
"We love the clever wordplay of 'pussyhat' and 'pussycat,' but yes, 'p***y' is also a derogatory term for female genitalia," the project's manifesto reads. "We chose this loaded word for our project because we want to reclaim the term as a means of empowerment."