President Donald Trump has won over the support of sports apparel company Under Armour CEO Kevin Plank.
"He wants to build things," Plank told CNBC of the president, according to GQ. "He wants to make bold decisions and be really decisive."
Plank went on to say he is a "big fan" of people like Trump who "operate in the world of 'publish and iterate' versus 'think, think, think, think, think.'"
The decision to support Trump is a bold one. Executives at companies such as L.L. Bean and New Balance have been criticized for speaking positively about the president, while Nike, Asics and Adidas received praise for speaking out against the president's executive order banning travel to the U.S. for certain nationalities.
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Even some couture companies whose clothing first lady Melania Trump has worn at high-profile events have remained quiet, despite publicizing former first lady Michelle Obama or celebrities who wear their clothing, notes Refinery 29.
Plank's announcement has already drawn criticism.
NBA star Steph Curry of the Golden State Warriors said he would not be opposed to dropping his contract with the company if their values aren't the same.
"Are we promoting change?" Curry said, according to SB Nation. "Are we doing things that are going to look out for everybody? And not being so self-serving that it's only about making money, selling shoes, doing this and that. That's not the priority. It's about changing lives. I think we can continue to do that."
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Curry also reacted to Plank calling Trump an "asset to the country."
"I agree with that description, if you remove the 'et,'" he said.
According to a statement released by Under Armour, Plank will join other business leaders on the American Manufacturing Council to discuss job creation in the U.S. Meanwhile, the company supports diversity and wishes to work with Trump to influence policies beneficial to both the company and its customers.
"We engage in policy, not politics," Under Armour said in the statement. "We believe in advocating for fair trade, an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country, and tax reform that drives hiring to help create new jobs globally, across America and in Baltimore."