Mitt Romney certainly has a competent campaign staff. When adviser Eric Fehrnstrom was asked on CNN whether Romney is veering too far right to beat President Obama if Romney wins the nomination, he said, "I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and we start all over again."
Probably not the smartest thing to say about a candidate with a history of flip-flopping.
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In any case, the Democratic National Committee's "Rapid Response Team" put together a video of some things Romney might try to Etch A Sketch away: