In an interview with Breitbart.com, Romney campaign spokesman Lenny Alcivar revealed the campaign’s plan to largely ignore the mainstream media journalists in favor of right-wing web sites.
From the beginning of the campaign, Romney has often avoided news outlets that might pose tough questions. The press called it “the Mittness Protection Program.”
Alcivar recently explained how the campaign will avoid journalists and communicate their message through Brietbart.com and the Drudge Report, which are far-right websites that reguarly post conspiracy theories such as the 'birther' movement:
When this election is over, one of the lessons that will be learned by the mainstream media is that they no longer have a toe-hold on how Americans receive their news. Never before – in a way that has taken Democrats off stride – have we seen the confluence of an aggressive online community, led by Breitbart, and an aggressive campaign team not willing to cede an inch of ground to Democrats.
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This combination has created a new political reality. We no longer allow the mainstream media to define the political realities in America. The rise of Breitbart, Drudge and others, combined with an aggressive Romney campaign is a powerful tool in the arsenal of the conservative movement.
…The governor will no longer allow the mainstream media to dictate the terms of this debate. This is just the beginning… We are witnessing the rise of the center right media.