Beekeeper She Ping recently covered himself with 460,000 bees to promote his honey business in Chongqing, China.
Ping was stung over 20 times, but told AFP, "It hurt, but I didn't dare to move."
"To be honest I felt very nervous, but I do it to promote my honey," added Ping. "I'm used to dealing with bees... and started these activities when I was about 22."
Ping, who was naked from the waist up, did not shower beforehand because the soap odor can excite bees.
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Ping wore a 100-pound bee suit on the lower part of his body. He also held a small cage with a queen bee, which attracted the swarm of bees.
His assistants tried to keep the bees away from this face with incense and cigarette smoke. Ping also wore nose and ear plugs.
According to the International Business Times, Ping was covered with 331,000 bees in 2012 while wearing a 73-pound bee suit.
Vipin Seth, of India, still holds the world record with a 135-pound bee suit, which was covered by 600,000 bees.
However, Ping is claiming the world record for being semi-naked with bees.