Drug Law

Nike to Release New Cheech & Chong Shoe on 4/20

| by NORML
The Nike SB Dunk High “Cheech & Chong” shoes (photo by sneakerobsession.com)

And no, this is not an April Fool’s joke…

(MSNBC) Cheech Marin and Tommy Chong, the pot-smoking comedy duo of the 1970s and ’80s, will be paid homage with an eponymous sneaker due out April 20, the unofficial international holiday for marijuana tokers.

The skateboarding shoe, officially called the Nike SB Dunk High 420 Cheech & Chong, will feature a red heel panel, an icy translucent outsole and “marijuana-green” laces, according to the website sneakerobsession.com. Only 1,000 pairs will be made.

The left sneaker represents Chong with graphics resembling his signature red bandana, while  the right sneaker honors Cheech, with a graphic representing his signature red skullcap, wrote Joseph Karlovich, owner and editor of sneakerobsession, a website that covers the sneaker subculture.

In addition to the features described in the MSNBC story, SneakerObsession gives us details on the top layer that scuffs away to reveal a layer of green:

There’s been rumors floating around that the sneakers would feature a tearaway concept where a top-layer is torn or scuffed away to reveal a second, hidden layer. This photo confirms those rumors. As you can see, a top-layer in white, which is possibly canvas or hemp, shreds away to reveal a long-haired green suede.

There’s also a “smoked-out insole”.

Nike’s World Headquarters is just nine miles away from RoLLaJaY Studios; I used to teach computer classes there for new employees on occassion.  We’ll see if we can get on the inside at Nike and maybe score a pair of Cheech & Chong shoes.

I do believe this makes Cheech, 64, and Chong, 72, the oldest persons to be honored with a Nike shoe.  Take that, Michael Jordan!