The United States Postal Service on Tuesday announced plans to launch a new line of clothing and accessories.
According to the Washington Post, the clothing line will be called 'Rain Heat & Snow,' which is a tribute to the Postal Service's service’s unofficial motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”
The United States Postal Service teamed up with the clothing company Wahconah Group, Inc. to launch the clothing line, which will begin with men’s apparel and later women’s.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” Postal Service corporate licensing manager Steven Mills said. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ also known as wearable electronics.”
“The Wahconah Group is excited to be working with the U.S. Postal Service in launching this all-weather line of clothing,” Wahconah Group CEO Isaac Crawford said in a statement. “The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.”
United States Postal Service spokesperson Roy Betts said the new line is a way to boost the post office brand and generate revenue for the bankrupt government service, which does not receive government money.
Source: Washington Post