“Hay Farm” and “Clash of Clans” are two free video games, which earn more than $2 million a day for the mobile gaming start-up Supercell.
Supercell “grossed $100 million last year and $179 million in the first quarter of 2013 alone,” reports Forbes. If the numbers continue, Supercell could make $1 billion this year.
Supercell’s games can be downloaded from Apple's App Store and are free to play, so how does the company rake in so much money?
While playing Hay Day, users can pay money to speed up production of eggs and milk, or upgrade silos and barns.
In Clash of Clans, users can also pay money to speed up the production of troops, buildings, and walls.
Supercell claims that it is not catering to "cheats" because players can devote enough time to get the resources, but most choose to pay, reports Salon.com.
Supercell’s CEO Ilkka Paananen told Forbes that the company is planning Android games, expansion into Asian markets and “probably” an IPO.
This month the Supercell board voted to give stock options to all employees, not just senior executives.
“We thought, ‘This is not in line with our values. We should give equity to everybody,’” said Paananen.
If that sounds to good to be true, Supercell employees actually celebrate with champagne when a video game flops.
“We really want to celebrate, maybe not the failure itself, but the learning that comes out of the failure,” said Paananen.