Fresh Markets in Perkins Rowe, Louisiana was selling milk for $2.99 a gallon as part of a weekly promotion deal.
Fresh Markets usually sells a gallon of skim, 1 percent, 2 percent or whole milk for $2.99 on Tuesdays, with a limit of four per customer.
The price for a gallon of whole milk in Baton Rouge, Louisiana normally sells from $4 to $6.89.
The State of Louisiana requires that retailer markups be at least 6 percent above invoice and shipping costs, reports The Advocate.
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State Agriculture and Forestry Commissioner Mike Strain said that Fresh Market violated state regulations by selling milk below cost as part of a promotion.
Strain told The Advocate: “They can sell it 6 percent over cost all day long. It’s when they sell it below cost that it becomes a problem."
Strain’s office sent an auditor to the Fresh Market to investigate the promotional deal after getting a complaint from person(s) unknown.
So far there has been no protest from conservatives, Republicans or Tea Party members who constantly complain about the "overreach of big government" and "government regulations that strangle small businesses."