From Wednesday through Friday, Starbucks will be doing its part to help avoid the looming fiscal cliff. The coffee shop giant is encouraging all of its employees in the Washington, D.C. area to write "Come Together" on all coffee cups as a small gesture to help bring the fiscal cliff negotiations to an end before the New Year.
The fiscal cliff, or the series of tax increases and spending cuts that will automatically take effect in 2013 if lawmakers are unable to decide on a solution, may send the country back into a recession. Starbucks' gesture, though small, is yet another reminder that most Americans favor a deal — any deal — in order to avoid another recession.
Starbucks CEO Howard Schultz posted a letter on the company’s blog today which reads: “Rather than be bystanders, we have an opportunity—and I believe a responsibility—to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue.”
Schultz continued, “It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.”
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Schultz also mentioned that this is the first time Starbucks has ever requested its employees to write a specific message on the cups, and that AOL and Patch will be helping Starbucks spread the “Come Together” message. The company will also be running a full-page advertisement in the Washington Post tomorrow with a similar message.