Rachel Carson ignited the debate over pesticide safety a generation ago. Its next phase will begin this Thursday (July 15).
For the first time, chemical farming interests will take aim at Environmental Working Group’s (EWG) influential “Shopper’s Guide To Pesticides In Produce,” a popular consumer tool, introduced more than a decade ago, that has helped drive expansion of organic produce sales at the expense conventionally grown, pesticide-contaminated fruits and vegetables.
The Alliance for Food and Farming (AFF) -- an industry front group representing more than 50 industrial produce operators, pesticide and fertilizer interests -- will hold a “Webinar” to launch what its organizers have described as a three-year campaign to debunk EWG’s Shopper’s Guide. The group aims to dissuade consumers from shopping for fruits and vegetables--organic or conventional--that have less pesticide contamination.
EWG encourages interested members of the media to join the Alliance Webinar, scheduled for Thursday, July 15 at 10 a.m. PST (1 p.m. EST), to learn how agribusiness plans to advise consumers to eat produce with pesticides.
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We also invite reporters to join an EWG teleconference at 2:30 EST to hear our views about the issue and learn more about EWG’s Shopper’s Guide To Pesticides In Produce.
“We are delighted and grateful to chemical farming interests for this new effort to heighten consumer awareness about pesticides that routinely contaminate most conventionally-grown fruits and vegetables,” said EWG President Ken Cook. “We feel confident that their campaign will help consumers, and parents especially, understand anew just how easy it is to enjoy and increase consumption of fresh produce while reducing exposure to toxic pesticides.”
Call with EWG President Ken Cook, Senior VP for Research Jane Houlihan, VP for Information Technology Chris Campbell
2:30pm EST on Thursday, July 15th 2010
Call Alex Formuzis or Leeann Brown for instructions to join the toll-free call.
202.667.6982 or email: [email protected] or [email protected]