"Children start to masturbate very early," said Angela Wilder, a Los Angeles-based clinical psychologist and the mother of two daughters, in a statement to CBS News. "[Parents see kids] as young as 2 or 3 ... massaging their genitals."
Shaming a child for natural behavior is the absolute worst thing you can do, says Wilder. "If we teach our children early on that their bodies are their own to touch, it enables them to better distinguish a 'good touch' from an unwanted 'bad touch,'" she notes. "That ability to distinguish comes from being comfortable with one's body."
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
The most important point to drive home, of course, is that the act is not acceptable in public. Any other discussion on the topic is often based on a family's religion or family values.
Moms, what did you think of Betty Draper's reaction?