After a jury turned up the heat on self-help guru James Arthur Ray and convicted him of negligent homicide in connection with the deaths of three people who overheated in a Sedona, Arizona, sweat lodge, PETA hopes to erect a billboard in the sizzling Southwest town to remind people of the dangers dogs also face in the heat.
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
On a 90-degree day, the temperature inside a car can reach 160 degrees in 10 minutes. If you see a dog in a parked car on a warm day, call the police immediately. Don't leave until help arrives.
Written by Jared Misner