Now The Boston Globe has introduced its readers to "hegans"—as in "he" plus "vegan" equals "hegan." Many hegans are middle-aged, and they all seem to be unassuming fellows who—in their individual pursuits of longevity, improved strength and energy, weight loss, or decreased risk of killer diseases such as cancer and heart disease—have all quietly embraced vegan lifestyles.
They may also have read that vegan diets are the best for making sure that their kids have a planet to inherit, or they don't like the idea of eating Babe for breakfast. According to Rip Esselstyn, veteran firefighter, triathlete, and author of The Engine 2 Diet, "Real men eat plants.''
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
We absolutely agree—and so do the red-hot hunks in our 2010 Sexiest Vegetarian Next Door contest. After you've cast your vote, tell us: Will you use the term "hegan" to describe men who eat only animal-free foods—or are you inclined to stick with "vegan"?
Posted by Karin Bennett