A class-action lawsuit against Maidenform Brands Inc. claims that the caffeine in its shapewear for women does not get rid of cellulite as it previously claimed.
The company originally promised that its shapewear would tame curves using tiny caffeine capsules imbedded in the fabric. The caffeine was supposed to get rid of fat, somehow.
Two New Yorkers, Christine Caramore and Michelle Martin, filed the suit after wearing the items and not receiving the desired effect. They argue that the product was falsely advertised.
One part of the lawsuit reads: "The Federal Trade Commission calls such claims about as credible as a note from the Tooth Fairy."
The lawsuit also states that the company preyed on women’s insecurities about their body images.
Both women seek class certification, restitution, and statutory, treble damages and punitive damages for consumer fraud, breach of warranty and unjust enrichment.
Maidenform has yet to comment on the suit.
A similar lawsuit was filed in 2012 against Sketchers, when it advertised leg-toning footwear that did nothing of the sort. The company was forced to pay $40 million in settlement money and issue a massive recall for its shoes.