New York City Uses Shame and Insults in Teen Pregnancy Campaign
The New York Human Resources Administration has created a new ad campaign that features pictures of sad-looking children alongside messages such as, “Honestly Mom… chances are he won’t stay with you. What happens to me?” and, “I’m twice as likely not to graduate high school because you had me as a teen.”
According to Salon.com, at the bottom of each ad is the message, “Text ‘NOTNOW’ to 877877 for the real cost of teen pregnancy.”
When teens text the number, they get to choose different scenarios about a teen being ignored by her ‘baby daddy’ and shunned by her parents, but no information about how not to get pregnant.
The texts include threats of social isolation, losing your boyfriend and fat-shaming to drive home the message that teens who get pregnant will endure hardship and ridicule.
However, some New York health officials are actually doing more than just shaming teens. The New York Post reported last month that the initiative to bring the morning after pill to New York City schools resulted in more than 12,000 doses given out.
HuffingtonPost.com reports that the publicity surrounding the successful birth control program, Connecting Adolescents to Comprehensive Health (CATCH), has been downplayed ever since its introduction in January of 2011.