The Ohio State University plans to name its new emergency department after the provocative clothing company Abercrombie & Fitch after it received a $10 million donation from the store.
The department will be twice the size of the one currently housed by the Wexner Medical Center and will open in 2014.
The donation will also help create the Abercrombie & Fitch Chair in Inflammatory Bowel Disease faculty position.
“As a nonprofit health system, we value and recognize the benefits of philanthropic support to our endeavors to improve health care in our community," wrote medical center spokesman Bob Mackle in a statement.
Nationwide Children’s Hospital also named its emergency center after Abercrombie & Fitch last year when it received a donation from the company, despite Boston-based group Campaign for a Commercial-Free Childhood arguing the company’s ads sexualized children.
“Abercrombie & Fitch is one of the many Columbus-based companies which have chosen to invest in the health and well-being of children,” wrote spokeswoman for Nationwide Children's, Pam Barber. “Nationwide Children’s is grateful to all donors who choose to support the hospital.”
The OSU Board of Trustees will vote on the plan for the Abercrombie & Fitch Department on Friday.