McDonald's has recalled millions of fitness bands for children that were included with Happy Meals, over fears the colorful plastic wristbands could irritate or burn kids' skin.
The fast food chain stopped distributing the bands in mid-August, and is reportedly recalling 29 million of the plastic wristbands in the U.S. as well as 3.6 million in Canada, after the company received more than 70 reports of incidents involving children who wore them, according to Daily Mail.
The reports included seven cases where children got blisters from wearing the toys.
The wristbands, called Step-It Fitness bands, resemble colorful plastic watches and are intended to track physical activity through functions such as a pedometer. The variations include an "Activity Counter" which tracks children's steps and other movements, and a "Light-up Band" that blinks light with kids' movements, according to WCIV.
The toys were manufactured in China, and have only been distributed by McDonalds, with the distribution taking place Aug. 9-17.
The company said in a statement the recall was voluntary, and that customers could return the bands for a different toy, as well as healthy snack such as a yogurt tube or bag of apple slices, according to Staten Island Live.
"We are voluntarily removing the Step It! Activity Band Happy Meal toys in our restaurants in our United States and Canadian markets," said McDonald's in the statement. "We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band."
"Nothing is more important to us than the safety of our customers and we are fully investigating this issue. Our restaurants are now offering our youngest guests an alternative Happy Meal toy."
The company is reportedly making other efforts to promote a healthier image of its brand, running commercials that say that its Chicken McNuggets are now free of artificial preservatives.