A recent study released by the Keep It Real campaign [a combined effort of Miss Representation, the SPARK Movement, Love Social, Endangered Bodies and I Am That Girl] states that 80 percent of all 10-year-old girls have, at some point in their lives, gone on at least one diet.
The Keep It Real campaign is asking major beauty magazines to publish at least one unaltered photo per month in the effort to change what they feel is an unrealistic representation of women.
The startling statistic came from the study, 'Eating Disorders Today – Not Just A Girl Thing,' by Kimberly Hepworth, which cited an earlier article published on the topic by Lori Henry at Suite101.com.
The Keep It Real campaign also claims “[A total of] 53 percent of 13-year-old girls are unhappy with their bodies. That number increases to 78 percent by age 17.”
Research conducted by NEDA [National Eating Disorders Association] seems to come close to the Keep It Real study. The National Eating Disorders Association states that between 40 and 60 percent of children ages 6 to 12 are concerned about their weight or becoming too fat, and 70 percent would prefer to be thinner.
Lynn Grefe, president and CEO of NEDA, told CBS Seattle: “It’s bad out there, it’s brutal, it’s hard … [and] we’re seeing it younger and younger. I’ve seen a girl as young as 8 years old on a feeding tube. It’s a serious problem.”