Health

'Pepsi Special' Claims to Block Fat

| by Michael Allen

PepsiCo is selling a new drink in Japan called 'Pepsi Special,' which claims to block fat (video below).

Pepsi Special contains an additive called Dextrin, a fat-blocking fiber that is supposed to keep the body from absorbing fat and actually lower cholesterol levels, reports CBS Pittsburgh.

Popular Video

People were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:

Point Park University business professor Elaine Luther, who once worked for PepsiCo, told CBS Pittsburgh: “If you read some of the product claims, there’s one thing I saw that says you’ll be able to eat a piece of chocolate cake and it won’t be absorbed.”

Luther added that the additive could act like a laxative: "If you’re not absorbing it, it has to go somewhere.”

Popular Video

People were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:

An ad in Japan suggests you can eat both pizza and hamburger, and not gain weight, as long as you drink Pepsi Special.