Coca-Cola Will Stop Advertising to Kids Amongst Others (Video)
Today, Coca-Cola announced that it has several goals it hopes will get rid of its bad rep as a sugary junk-food, including a promise to stop marketing efforts geared toward children.
The company, reports Consumerist, “unveiled four health-related goals that it says will be implemented not just in the U.S. but in all 200 countries in which it does business.” The following are Coca Cola’s proposed strategic alterations:
1. Offer low- or no-calorie beverage options in every market;
2. Provide transparent nutrition information, featuring calories on the front of all of our packages;
3. Help get people moving by supporting physical activity programs in every country where we do business;
4. Market responsibly, including no advertising to children under 12 anywhere in the world.
Sugary drinks are “often blamed as a culprit for making people fat,” describes NBC News. Thus, Coca Cola has been attempting to switch attention away from their actual products, and aiming more toward attempting to convince customers that its products can gracefully accompany a more healthy, active overall lifestyle.
"There is a place for all of our beverages in a healthy lifestyle," Coca Cola CEO Muhtar Kent said in a call with reporters.
One method the company plans on implementing, it says, is to “have diet options available wherever regular versions are sold.” The company reportedly has no information as to when they will be implementing these changes.