Domino’s Rolls Out New Toppings-Only Pizza With Fried Chicken Crust

| by Sarah Fruchtnicht

Domino’s is introducing a new topping-only pizza with a fried chicken crust next week.

There are four “Specialty Chicken” dishes that will appear on Domino’s menus April 21.

The new Crispy Bacon & Tomato, Spicy Jalapeno & Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon chicken dishes are accompanied by the slogan, “Failure is an option.”

Failure to what? Matt McFarland of the Washington Post calls it a failure of innovation.

“Just how absurd and twisted can food in America get? In a nation overrun with obesity, our corporations keep belching out bizarre new things they call food,” McFarland wrote.

“Yes, that’s Specialty Chicken. This isn’t just chicken in the eyes of Domino’s, which has the gall to call the food an innovation,” he said.

“Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had,” Domino’s Pizza chief marketing officer Russell Weiner said in a release.

"We are proud to be known as a pizza company, but Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks -- something that is truly part of our brand fabric,” Russell said. “Not every risk we have taken has turned out to be successful, but as a brand we have learned that sometimes you have to fail in order to be great."

“Umm, Russell, I’m sorry, but I have news,” McFarland wrote. “Menu items that are short on good nutrition and long on gimmicks, novelty and processed foods are the rage. You’re not doing anything new.”

Sources: Washington Post, UPI