A Hindu group in India is promoting cow-urine soda, which it believes cures “70 to 80 incurable disease,” including cancer, tuberculosis, and diabetes.
Members of the hardline sect Rashtriya Swayamsevak Sangh (RSS) only drink the urine of female virgin cows and say it’s most nutritious when collected before dawn.
"Cow urine offers a cure for around 70 to 80 incurable diseases like diabetes," Om Prakash, of the RSS Cow Protection Department, told Reuters. "All are curable by cow urine."
But the group has made a more palatable version for those who can’t stomach the straight stuff.
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"We have developed a soft-drink formula with gau jal (cow water) as the base," Prakash said.
The group hopes to begin marketing the soda, called Gomutra Ark, by the end of 2014.
"It has been established that cow urine is capable of curing even cancer, so imagine a drink which would not only be tasty but also healthy," Prakash told ABC News.
"I think I'm perfectly comfortable in saying that I'm aware of no data that cow's urine — or any other species' urine — holds any promise ... in treating or preventing cancer," Dr. Donald Hensrud of the Mayo Clinic told ABC News.
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The group says a 2012 research rat study found that Gomutra Ark significantly lowered blood glucose and concluded it has "high therapeutic index and is safe for chronic use."
Distilled cow urine was also linked to preventing kidney stones in rats, according to a 2013 study in the International Brazilian Journal of Urology.
A nutritionist says taste will be a large concern for the soda.
"Just trust me on this — this drink really will require flavoring," Keith-Thomas Ayoob, a nutritionist at the Albert Einstein College of Medicine, told ABC News. "If they use sugar or a caloric sweetener, then the world probably doesn't need another drink that's just a source of sugar calories, although this drink will probably have its 15 minutes because of its novelty."