It sounds like something out of the 'Three Stooges,' people wanting to get their face slapped.
The new Tata Massage parlor in San Francisco, California is charging folks $350 to get slapped in the face repeatedly.
Mawin Sombuntham, who runs the parlor with his wife Tata, told CBS San Francisco: “Of course the first reaction is, ‘What? Face slapping?’ It’s from ancient Thai wisdom that’s been passed down from generation to generation, and it’s a secret technique."
“Circulation is part of it, but it’s optimizing the fat and tissues and muscles that are in the face.”
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Tata and Mawin believe face slapping will be embraced as a non-invasive, chemical-free treatment for $350 per session. They say the results last six months.
Sombuntham added one disclaimer: “We don’t get rid of wrinkles actually, we only lessen the wrinkles."