Why did Mel Gibson's "Beaver" Bomb at Box Office?

| by Hollywood Elsewhere

On 8.30.10 CBS News reported that a poll showed that a clear majority of respondents felt that Mel Gibson's character issues were not a significant factor in determining their interest (or lack of) in seeing a film in which he stars.

If the poll was accurate, the only conclusion as to why The Beaver died this weekend is that audiences had simply taken a look at the trailer and/or read the reviews and decided that Jodie Foster's film was a dumper.

But why exactly? The love...okay, the like for this thing was more than palpable after the
South by Southwest screening. I realize that film festival audiences are not Average Joes but still. I saw a mezzo-mezzo response this weekend, not total refutation.