Popular clothing retailer Abercrombie & Fitch is selling a padded, push-up bikini top on its Kids website. A&F Kids' target market is 7 to 13 year olds.
When the company noticed that this way-too-grown-up triangle bikini top was starting to get negative attention from the media, they quickly changed its description on its Web site. It went from being described as a "push up triangle" which was "padded," to a "striped triangle," with no mention of padding at all. Oh, and they put the item on sale, dropping the price from $24.50 to $18.38. (Note: as of this writing, the site had put the word "padded" back into the description.)
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Why in the world would any conscientious parent buy their daughter a padded, push-up bathing-suit top? The bikini comes in sizes small to extra-large, and the sizing chart says a small top will fit a chest that's 27.5 to 28.5 inches around. Many girls wearing these tops will be pre-puberty, and they're still being sexualized. In fact, their own parents are doing the sexualization here, by buying them these awful clothes.
What do you think - is this bikini top a bit of harmless dress-up for little girls, or is it way too sexual?