Two years ago I said Michael Cera would be "completely done within two or three years." Was I right ? Maybe not. Cera could still be kicking around in 2012 and beyond. But an 8.23 box-office analysis article by TheWrap's Brent Lang, called "Five Reasons Scott Pilgrim Tanked," suggests that swirling gray clouds are forming.
"Scott Pilgrim's fate may have been sealed the moment Michael Cera nabbed the lead role," Lang says halfway through.
"Cera may have had a hit with Superbad and Juno, but the credit there may lie with Judd Apatow and Diablo Cody, respectively." (And Jonah Hill in the case of Superbad.) "Films with Cera's name above the title since have all bombed," Lang claims. "Year One earned $43.3 million, Youth in Revolt netted $15.3 million and Nick and Norah's Infinite Playlist grossed $31.5 million. Like Scott Pilgrim, all the these films featured Cera as a mumbling, geeky, and virginal protagonist.
"'Aside from recasting, I don't know what they could have done,' an individual with knowledge of the marketing campaign told TheWrap. 'I don't know why or when this occurred, but somehow this industry became convinced without any evidence that Michael Cera is a star. Who wants to hang out with this guy? He's the kid you shoved in a locker.'"