Katy Perry Blasts Britney Spears for Product Placement in New Video

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Did you guys like Britney Spears ‘Hold It Against Me’ music video and how she used it to earn some $500,000 from product placement? I hated it about the video, and that’s why I think the vid sucks. Fellow singer Katy Perry tweeted about Britney’s new video, blasting her for such blatant advertisement.

Do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell,” Katy Perry tweeted.


The tweet didn’t pass by unnoticed. Media immediately reported about possible new frenemies Katy Perry and Britney Spears and that made Katy very angry.

She wrote yesterday:

Dear tabloid media aka FILTH: pls note I expressed an overall feeling bout product placement, their roles in vids & the art of them being complimenting or sticking out. Most, if not ALL popsters welcome deals w/products 2 offset costs of big budget vids in these recessional music industry times. I’VE used them in MY vids before & am happy 2b able 2 make a better vid because of. Once AGAIN, stop pitting artists against artist for ur sensational satisfaction & stick to what ur best @: lying, gossiping, exaggerating & overall lending a hand 2 the deterioration of a generation.”


FYI, Katy Perry isn’t the only celebrity to talk about Brit’s new video and product placement in it.

What is consensus on product placement in videos? As a fan, do you prefer product placement if it means bigger budget vid?” Marina and the Diamonds also tweeted.


While neither Katy nor Marina and the Diamonds have directly addressed Spears, most have found reference to both Britney Spears and Avril Lavigne, as she also uses some product placement to promote Sony electronic products, her own Black Star perfume and Abbey Dawn clothing line in the new video ‘What The Hell’.

Earlier this week it was revealed Britney Spears had earned $500,000 from product placement in ‘Hold It Against Me’ promoting Sony, Make Up Forever cosmetics, her own Radiance perfume, and

What are your thoughts about such obvious advertisement in music videos?