This month is childhood cancer awareness month, thyroid cancer awareness month, and I believe at least another cancer awareness month. But beware, October is no longer the month of orange and black for Halloween, but Pinktober for breast cancer. We will be bombarded with pinkwashing events and deals. Well, whoop-de-doo. What does this get us?
NOTHING. Cancer doesn't only happen in a specific month. Cancer happens year-round. People are diagnosed daily with all different kinds of cancer. Cancer awareness is a good thing. In some ways I am grateful for it. Cancer awareness has reduced cancer from being the C-word to something that is openly talked about.
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
President Nixon declared a war on cancer over 40 years ago (which is the longest war in US history). Betty Ford, and every other person who has openly said over the years that they have cancer, should be lauded for helping raise awareness about cancer.
It's not the flavor of the month. It's life for some of us. I won't be participating in Pinktober any more than I am participating in thyroid cancer awareness this month. I don't participate in any monthly activities because September and October are no different than any other day in my life.