Drug Law

Fake Medical Marijuana Ad Promotes Denver Brewery

| by NORML

By Allen St. Pierre

In what has to be one of the more unique advertising campaigns currently found in the United States, a notable Denver brewery takes great advantage of the changing mores and values in Colorado that have ushered in hundreds of medical cannabis dispensaries throughout the state.

Kudos to the Wynkoop Brewery (and their ad firm) for seizing upon the current cannabis reform zeitgeist in the country, and for not necessarily being threatened by the presence (and competition) of commercially available retail cannabis sales in the greater Denver-area.

BTW, ironically, Wynkoop Brewery was founded by Denver’s anti-cannabis mayor, John Hickenlooper, who, after Denver’s voters overwhelmingly approved a 2005 voter initiative that would have reduced the penalty for possessing one ounce of cannabis from a $100 fine to zero, decided to stiff the voters and not implement their will. Mr. Hickenlooper is no longer an owner of the Wynkoop Brewery.

Currently, however, Mr. Hickenlooper is running to be the next governor of Colorado. Voters there should remind Mr. Hickenlooper (and the media) of his supreme arrogance towards the will of voters and hypocrisy regarding his parochial views of alcohol use vs. cannabis use. Apparently, in his mind, it is ‘OK’ to own and operate a drug-making business regarding a dangerous and addictive product like alcohol–but not cannabis (which, unlike alcohol products, cannabis can’t deliver lethal overdoses and does not cause any where near the same degree of physical and mental impairment, addiction, cravings and withdrawals).