YouTube to Introduce Paid Subscription Channels

| by Michael Allen

Will YouTube users start paying for content after getting it for free for years? That's what Google, which owns YouTube, is hoping for.

YouTube is planning to launch paid subscriptions for individual channels. YouTube has asked a small group of producers to submit applications to create channels that users would have to pay to access, reports

The first paid channels will cost users between $1 and $5 a month. YouTube is also considering charging for content libraries, access to live events, self-help and financial advice shows.

It's not clear which channels will be part of the first paid-subscription rollout, but it is believed that media companies with large followings (already on YouTube) will be part of the new plan.

Last year, YouTube CEO Salar Kamangar hinted that subscriptions were coming to the popular video site: "If we have a subscription model, then absolutely that's something that becomes possible."

YouTube is treating paid subscriptions as an experiment. The initial group of channels will be small and the revenue split from subscriptions will be similar to the 45-55 split that is common for Google Adsense ads on YouTube.