Where there is hip hop, there is controversy. Where there are video games, there are debates. Both video gaming and hip hop are a source of entertainment for many people, for others they are a lifestyle and for a lucky few they become a career. Video gaming and hip hop are often brought together because it is such a great match as has been proven by the Konsole Kingz, Gamertag Radio and Broken Pixels. This fact was not lost on Ubisoft when they promoted the release of a Kendrick Lamar track, War is Love, inspired by their latest title, Tom Clancy's Ghost Recon Future Soldier.
Some people have very strong opposition to the track with comments such as, "Kendrick we are trying to stop War and here you are rapping about War is my Love?! The industry got to you."
Fans of the game and Kendrick Lamar, as well as others acknowledging the promotion for what it is have commented, "You're stupid! It's for a video game about war." and "No he's not promoting war, this song is written for Ghost Recon Future Soldier. You guys have to take into account."
Did I mention a few extremists which are taking it to another level entirely? They are there too. One such person stated, "Kendrick Lamar is obviously being changed by the industry, "War is my Love" lol you dumb fucks, Obama loves war so does the all seeing eye."
Then, of course there are the peacemakers who realize it is a song, but perhaps a different approach could have been chosen, "Are you stupid? He got hired by the makers of the game to make a theme song track for the game, I'm against the illuminati and selling out too but you dumbasses give us a bad name."
Regardless of what side you decide to join (if any) the clear winner - Ubisoft. The game, released yesterday, is getting a great deal of attention and that should equal sales. My opinion? Listen to the song, play the game, enjoy. That's all.
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