The publisher of Grand Theft Auto V estimated that the newest edition of the controversial game earned $800 million in retail sales during the first 24 hours of release.
If the number is correct, it means that the game sold more than 13 million copies at $60 per copy during its first day on sale. The sales would beat the previous first-day record video game sale – $500 million set by the newst Call of Duty game that hit stores last fall.
While some speculated how the new consoles launching from Microsoft and Sony would affect sales, it seems the change has had little effect, considering the newest installment of GTA is halfway to surpassing the previous edition’s 25 million units.
"All of us at Take-Two are thrilled with the initial response to 'Grand Theft Auto V,'" Strauss Zelnick, chairman and chief executive of Take-Two, parent company of Rockstar Games, said.
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Some analysts have predicted that the game will reach the $1 billion threshold, ranking it with top Hollywood box office performers of the year like “Iron Man 3” and “Despicable Me 2”.
Cowen and Co. media analyst Doug Creutz said the game is a milestone in role-play gaming, comparing it to a Quentin Tarantino movie with memorable characters and an endearing story line.
“This could be truly interactive entertainment,” Creutz said.