THQ Changes Their Game

| by NuyoRiquena

THQ recently  it had appointed a new president, "effective immediately."  Jason Rubin has officially taken the helm. Rubin is no noob in the industry.  For those who don't already know, he has 20 years of in the video game and digital sectors.  Rubin co-founded Naughty Dog, the company responsible for the Uncharted franchise.  While at Naughty Dog, Rubin served as the co-creator and game director of the “Crash Bandicoot” PlayStation and “Jak and Daxter” PlayStation 2 series of games, which combined have sold over 40 million copies worldwide. Rubin also co-founded Flektor, a media mashup tool, which was acquired in 2007 by Fox Interactive Media, a division of Newscorp.  Jason Kay, also a co-founder of Flektor, has been confirmed as the new Chief Strategy Officer. Kay brings his experience at Activision, Columbia House and Home Box Office with him.

“Jason’s proven track record in the industry speaks for itself, and he is one of the brightest minds in the business,” said Brian Farrell, THQ's Chairman and CEO. “We believe he can be a game changer and can contribute immensely to executing on our strategy of delivering quality connected core game experiences.”

THQ has said they plan a much needed realignment of its focus.   The company will be making the transition from maker of licensed games to a developer of AAA “Core” games for multiple platforms. The makeover would allow them to compete on a in the major leagues with such companies as EA and Activision.

With an upcoming line-up which includes Darksiders® II (from Vigil Games), Saint’s Row®: The Third™ - Enter the Dominatrix (from Volition, Inc.), Company of Heroes® 2 (from Relic Entertainment), as well as Metro: Last Light, South Park™: The Game and WWE®  I am certainly hoping they can turn things around.

And because this isn't quite enough change to shake things up, THQ also announced that Danny Bilson, EVP Core Games, is moving on to "pursue other interests" as will Dave Davis, SVP Core Studios.  


THQ has incredible internal and external game development teams, and an exciting slate of games in its development pipeline.  The recent transformation of THQ into a creator of wholly-owned IP has placed it in a perfect position to leverage future trends in the game business. I look forward to working with the management team and board to realize the company’s goals.”  -Jason Rubin


I hope he's right. I'm rooting for him.



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Chastity “NuyoRiqueña” Irizarry is the Executive Editor of Nfamous Gamers and Video Games and Technology Editor for Opposing Views.  You can follow her on Twitter and read more at NuyoRiqueña.