Taylor Swift is set to make history in record sales with the release of her latest album, Red.
Since the history of the Nielsen SoundScan, which began in 1991, no female artist has had a pair of albums sell more than a million units in a single week — that is until now.
According to industry sources, the first day sales for Red surpassed 500,000 units. This includes the opening day sales at Target, which has exclusive rights to the Red deluxe edition, featuring three extra tracks and three remixed/demo versions. Target reportedly sold over 160,000 units. There has been no official confirmation of numbers from the iTunes Music Store, although it has been said that they have accounted for more than half of Red’s first day sales.
The projected sales for Red’s first week is most likely over the 1 million mark. This is something almost unheard of these days and is very rare. Swift’s Speak Now and Lady Gaga’s Born This Way were the only other two albums since 2010 that have surpassed the million mark. If Red does in fact do the same, it will become the 18th album in the Nielsen era to do so.
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Only three acts have surpassed the million mark with a pair of albums — Backstreet Boys, ‘NSYNC, and Eminem.
Final numbers will be announced next Tuesday evening.
Written by Michelle Wincott