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Superman Film 'Man of Steel' Sets Record for Product Placement (Video)

| by Michael Allen
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The highly-anticipated Superman film "Man of Steel" opens today, but has already earned $160 million before ever hitting theaters, thanks to its record-setting product placements (video below).

Product placement is when outside companies pay filmmakers to include their products in the film. For example, Clark Kent (Superman's alter-ego) is seen drinking Caspi Sun several times and shaving with Gillette razors (pictured).

Popular Video

Miranda Lambert saw the sign a veteran was holding up at her concert, she immediately broke down in tears:

Popular Video

Miranda Lambert saw the sign a veteran was holding up at her concert, she immediately broke down in tears:

According to Business Week, more than 100 companies paid to have their products in the action film, directed by Zack Snyder ("Watchmen") and produced by Christopher Nolan ("Batman" trilogy).

The $160 million helps offset the movie's $225 million budget, notes Now This News, knocking the actual cost down to $65 million before box office earnings.

This darker version of the Superman saga, starring Henry Cavill, has garnered mixed reviews by critics, reports RottenTomatoes.com, but is still predicted to have a huge weekend.

Sources: Now This News, Business Week, RottenTomatoes.com