The Coachella Valley Music + Arts Festival, held annually in Indio, California, has grown by leaps and bounds since its 2003 inception. Some might say that this year, it has finally come of age.
Held every year amdist the palms and desert sands of the Inland Empire's Empire Polo Club, Coachella began as a modest, two-day festival across just three stages. Since then, Goldenvoice's landmark event has exploded to accommodate almost 80,000 daily concert goers, over six days and two weekends. Many indie music fans now mark Coachella as the unofficial kick-off for the summer festival cycle.
But with success comes scalpers, whose flood into the festival ticket market has made Coachella three-day passes a hot commodity in recent years. Goldenvoice hoped to solve last year's scalping controversy by repeating the entire festival, verbatim, on a second weekend, but the scalpers out-flanked the well-intentioned move.
Coachella 2012 tickets went on sale January 13th for both weekends. The three-day passes sold out entirely in less than fifteen minutes. This mad rush on the servers has been attributed to increased scalper activity, and it's not hard to understand why. A quick glance at ticket resale sites like Stubhub shows just how much money there is to be made in hoarding Coachella tickets. The sold out three-day passes are now fetching around $600 a pop online - more than 100% over face value.
Those few lucky music fans who managed to nab a pass can look forward to seeing iconic acts like Radiohead, Dr. Dre, Snoop Dogg, Bon Iver, M83, Flying Lotus, The Black Keys and Florence and the Machine alongside notable up-and-comers like TuNe-YaRds, AraabMUZIK, EMA and Gotye. Of course it wouldn't be Coachella without the requisite out-of-left-field reunion acts. Serving as this year's elder statesmen that everyone kinda thought were already dead will be At The Drive-in and Godspeed You! Black Emperor.
For more info on artists at this year's Coachella Festival, check out our gallery of The 10 Most Exciting Acts at Cochella