While fans were overjoyed by No Doubt's new album, 'Push And Shove,' the first one in seven years, the band is catching backlash from their cowboys-and-Indians themed video for the single 'Looking Hot' (video below).
The video, which dropped on Friday, caused controversy in the Native American community, and was removed. Ironically, November is 'Native American Heritage Month.'
In the video, lead singer Gwen Stefani dressed up as an Indian princess, while bassist Tony Kanal played a tribal chief. Drummer Adrian Young and guitarist Tom Dumont played cowboys, who capture Stefani and tie her up, reports Yahoo! News.
There were also complaints of the video sending a message of violence and dominance over women.
No Doubt recently pulled the video and apologized on their website: "As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history."
Popular VideoPeople were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:
"Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately."
"The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are."